as of 9/30/2007

Information we collect

TriRod collects your Personally Identifiable Information if you visit our Web site and wish to register, purchase products, obtain information regarding our products, or otherwise communicate with us about our offerings. Personally Identifiable Information includes any information relating to a natural person who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Personally Identifiable Information we collect about you can include name, address, telephone number, e-mail address, credit card number and expiration date, password, purchase history, IP address, what Web sites visitors come from, which pages are visited at this Web site, and information about online activities that are directly linked to them.

Use of information

TriRod will collect and use your Personally Identifiable Information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by TriRod; and market and sell to you TriRod products, programs, and services offered by its dealers and business partners. In addition, TriRod may use Personally Identifiable Information to conduct other legitimate business activities and complying with a legally permitted inquiry by a government agency or regulator.

If necessary for the purposes mentioned above, TriRod may transfer your Personally Identifiable Information to third parties and these third parties may use your Personally Identifiable Information for such purposes. These third parties may include TriRod's dealers, advisors, companies providing products and services to TriRod and, to the extent required by law, regulatory authorities (including tax authorities). TriRod also may transfer your Personally Identifiable Information to its business partners that have entered into a contract with TriRod to offer, endorse, or sponsor a TriRod product, program, or service.

Your Personally Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your Personally Identifiable Information will be shared with the participating TriRod dealer who will fulfill your order. Please note that TriRod dealers are independent from TriRod. However, the participating dealers have agreed not to use Personally Identifiable Information submitted in connection with an order made through this Web site for any purpose other than the purposes identified above.

In addition, in the event that all or any part of the TriRod corporate family is sold to a third party, we may transfer Personally Identifiable Information to the third party buyer as part of the assets of the business.

We may share anonymous aggregated demographic and general trend information with any third party we choose.

You may request, at any time, that the Personally Identifiable Information you provide on the Registration page or when updating your profile not be used for direct marketing purposes by trirodmotorcycles.com, or transferred by trirodmotorcycles.com to third parties for marketing purposes, by unchecking the box in the Personal Information page of the Profile section.

Changing the selection in the Personal Information page of the Profile section will not remove your Personally Identifiable Information from other TriRod programs in which you may have enrolled through TriRod's Web site or from other lists maintained by TriRod. Nor will it remove your Personally Identifiable Information from lists maintained by TriRod dealers (including dealers who received your Personally Identifiable Information to fulfill your online purchases), business partners, and persons and companies providing services to TriRod. You should contact these third parties directly if you have any questions or concerns regarding their use of your Personally Identifiable Information.

"Cookies" and other computer information

When you visit our site and complete a registration form, we will place a "cookie" on your computer, which helps us identify you more quickly when you return. Cookies are small files stored by your browser on your computer's hard drive and are used in website system administration to keep track of movement of an individual from one screen to another. We will use "cookies" alone or in conjunction with other devices described below, to understand how you arrived at our Web sites, to determine which pages or information you find most useful or interesting at our own Web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you.

Most Web browsers automatically accept cookies, but you can usually change your browser settings to prevent accepting a "cookie" offered by a Web site. If you experience any problems using our website, please e-mail us at webmaster@trirodmotorcycles.com.

Data security

To prevent unauthorized access to your Personally Identifiable Information, we have put in place physical, electronic, and managerial procedures (including Secured Socket Layer technology for credit card transactions). We will use various electronic means to keep transaction information transferred over the Web as secure as generally available transaction technology reasonably permits.

Children's privacy

In order to protect the privacy of children, we do not collect or maintain information from children we know are 12 years old and younger except as permitted by law.

Collection of information by third parties

Our Web pages may offer promotions that are sponsored or co-sponsored by certain third parties. These third parties may obtain Personally Identifiable Information that visitors voluntarily submit to participate in the activity. We have no control over these third parties' use of this information and we encourage you to consult their privacy policies for more information on their privacy practices.

Contact information

If you have questions about our Privacy Policy, please e-mail us at webmaster@trirodmotorcycles.com.

Links

To improve your Web experience, and to offer you products in which you might be interested, we provide links to business partners, TriRod dealers, and other third-party sites. When you click on one of these links, you will be transferred out of our Web site and connected to the Web site of the organization or company that you selected. Because TriRod does not control these sites, you are encouraged to review their individual privacy notices. If you visit a Web site that is linked to our site, you should consult that site's privacy policy before providing any Personally Identifiable Information.

Changes in practices

This Privacy Policy may change from time to time, and any changes will be posted here. If we materially change our privacy practices to permit us to share more information about you than we stated we would share, or to permit disclosures of information about you to additional types of parties, we will take reasonable measures to inform you of these changes in advance. You will then have a reasonable opportunity to change your opt-out preference.